MG's September 2026 Retail Sales: Tomahawk Fails to Impress

MG registered 5,285 EVs in September 2026, up 8% from 4,894 in August and 10% from 4,804 in September 2025. MG was the third largest EV maker in the month with a 14.6% market share, behind Tata and Mahindra.

Comparing the quaterly performance, MG registered 16,154 units between July and September, down 6.1% from 17,200 in April to June. Its year-to-date total from till September end stands at 49,047 units, a 19.2% share of all EV registrations.

Windsor

The Windsor starts at ₹14 lakh (ex-showroom) and comes with 38 kWh and 52.9 kWh battery options.

It registered 3,419 units in September, a 9.4% market share, and 64.7% of MG's registrations. This was up 3.1% from 3,316 in August and down 2.5% from 3,505 in September 2025. It finished fourth in the overall EV ranking, 50 units behind the Nexon EV at 3,469.

Up until June 2026, it was the best selling EV in India each month for over 18 months. Even though Windsor's rank has fallen in recent months, it still is the best-selling EV of 2026 so far. It has registered 34,012 units between January and September, a 13.3% share. It is more than 6,000 units of second placed Punch EV with 27,923 units.

The Essence Pro which is equipped with a 52.9 kWh battery pack was the top variant with 2,066 units, 60.4% of Windsor's sales. The Essence followed with 544 units (15.9%), the Exclusive with 300 units (8.8%) and the Exclusive Pro with 216 units (6.3%). The remaining 293 units were of the Commute (sold in cab fleets) and Excite variants (197 and 96 units respectively).

Comet

The Comet is priced between ₹6 lakh and ₹8.19 lakh (ex-showroom) and comes with a 17.3 kWh battery.

The 2 door EV, registered 837 units in September, a 2.3% market share and 15.8% of MG's registrations. This was up 0.5% from 833 in August and 3.3% from 810 in September 2025.

The Excite was the top variant with 346 units (41.3%), followed closely by the Exclusive with 331 units (39.5%). The Executive registered 152 units (18.2%). The remaining 8 units were of the Plush and Play variants (5 and 3 units respectively).

Hector Tomahawk EV

The Hector Tomahawk EV is priced between ₹19.49 lakh and ₹23.49 lakh (ex-showroom), with a 69.2 kWh battery and a claimed range of 517 km. It is offered in five and seven seat options.

At the time of launch in late August, the Tomahawk EV was perceived to rival XEV 9S and put a dent on it's sales. However it has failed to impress. It registered 419 units in September, a 1.2% market share which is ten times less than XEV 9S' 4,439 units. Within MG's EV portfolio it accounted for 7.9%.

The Essence 7 Seater was the top variant with 303 units, 72.3% of registrations. The Essence 5 Seater followed with 89 units (21.2%). Exclusive 7 Seater registered 26 units and Excite 7 Seater registered 1 unit.

ZS EV

The ZS EV is priced between ₹16.48 lakh and ₹23.50 lakh (ex-showroom) and comes with a 50.3 kWh battery.

It registered 404 units in September, a 1.1% market and 7.6% MG's share. This was down 24.3% from 534 in August and up 19.9% from 337 in September 2025.

The Essence was the top variant with 210 units (52.0%), followed by the Exclusive Plus with 123 units (30.4%). The remaining units were of the Excite Pro (39 units), Executive (31 units) and Exclusive (1 unit) variants.

The ZS EV is the oldest nameplate of MG avaialble in India. It was one of the first EVs to run on Indian roads. The numbers highlight there is still demand and fan following.

MG Select

The M9 and Cyberster are sold through MG Select, MG's premium retail channel.

The M9 Presidential Limo which rivals the Kia Carnival is equipped with a 90 kWh battery. It registered 196 units in September. This was up 3.2% from 190 in August and 256.4% from 55 in September 2025. The M9 has registered 2,094 units between January and September.

The Cyberster is MG's electric sports car, with a 77 kWh battery. It registered 10 units in September, down from 21 in August and 97 in September 2025. Its year-to-date total is 280 units.

Together, the two MG Select models registered 206 units in September, 3.9% of MG's total.

ElecTree's Take

MG has been reliant on the Windsor for too long. Even though it performed exceptiomally well, an SUV was required earlier. The competetion is now very stiff from the likes of Tata Sierra EV and Mahindra XEV 9S etc. With so many options to choose from, MG will need the Tomahawk to create a space for itself in the market very soon to gain an edge on the rivals.