XEV 9e, BE 6 and Harrier EV: How Buyer Trim Preferences Diverged After Launch

Three of Mahindra and Tata's newer electric SUVs — the XEV 9e, the BE 6, and the Harrier EV — all launched selling only their top trim first. How long that exclusivity lasted, though, varied sharply. Mahindra's two SUVs show registrations from January 2025, but customer deliveries only began in March — meaning the top trim, Pack Three, effectively had the field to itself for about four months before Pack Two deliveries commenced. The Harrier EV's top trim, Empowered, had the market to itself for barely a month before the rest of the lineup started selling alongside it from August 2025. What happened after that initial phase is where the three cars diverge sharply. Combined, they have retailed 72,508 units since their respective launches through June 2026.

Mahindra XEV 9e

The XEV 9e shows registrations from January 2025, though customer deliveries only began in March. Pack Three held sole share through that initial phase, before Pack Two arrived around July 2025, with Pack One following close behind around September. As the lineup filled out, Pack Three's share fell steadily, bottoming out at 51% in January 2026 — its lowest point since launch — before recovering to 71-73% over the last two months.

Across the full period, Pack Three still accounts for the large majority of retail sales — roughly 25,401 of 33,389 units sold, or 76%. Pack Two is a distant second at about 6,634 units (20%), with Pack One (825 units) and Pack Three Select (531 units) making up the rest.

Mahindra BE 6

The BE 6 followed an almost identical arc — registrations from January 2025, deliveries beginning in March, with Pack Three the only variant on sale through that initial four-month window before Pack Two arrived around July. Its dip was deeper — Pack Three's share fell to a low of 39% in January 2026, compared to the 9e's 51% low — before recovering to 57-60% over the last two months.

That weaker recovery shows up in the cumulative numbers too: Pack Three accounts for about 11,619 of 19,337 units sold (60%), a smaller majority than the 9e's 76%. Pack Two follows at roughly 4,320 units (22%), with Pack Three Select (1,537), Pack One (1,218), and Pack One Above (642) splitting the remainder.

Tata Harrier EV

The Harrier EV's pattern breaks from the Mahindra script entirely. It launched in July 2025 with Empowered — its top trim — as the only option, but that was a one-month phenomenon: by August 2025, all four trims (Adventure, Adventure S, Fearless+, and Empowered) were already selling.

From there, Empowered's share declined gradually through early 2026, while Fearless+, the trim just below it, climbed steadily. The two lines crossed in March 2026, when Empowered's share fell from 46% to 36% and Fearless+ rose from 40% to 47% — a shift that coincides with the Mahindra XEV 9S beginning deliveries that same month, a competitor in a similar price bracket that likely pulled some top-trim cross-shoppers away. Fearless+ has led every month since, and by June 2026 it commands a majority — 51% of monthly sales, against Empowered's 33%.

Cumulatively, Empowered still holds a narrow lead overall at 9,163 units (46%) to Fearless+'s 7,958 (40%), a gap that exists only because Empowered had months of exclusive availability before Fearless+ launched. On the current run rate, that lead is Fearless+'s to lose. Price may be a contributing factor: once you're already at the 75kWh/RWD configuration, Empowered costs only about ₹2.5 lakh — roughly 10% — more than Fearless+, a much narrower gap than either Mahindra car has between its top and second-tier trims.

The Bigger Picture

Put together, the three cars share a consistent opening chapter and a different final one. All three launched top-trim-only and saw that trim's share erode as cheaper options arrived. For the two Mahindra SUVs, that erosion reversed — buyers have moved back toward the top trim, more decisively for the 9e than for the BE 6. For the Harrier EV, the erosion never reversed. Its buyers have settled on a mid trim, and as of June 2026, that shift is still gaining ground.

Disclaimer: The values represented are new vehicle registrations and not dealer dispatches, sourced via RTOs through Vahan. The data is exclusive to ElecTree's research. Republishing the data on any social media platform or forum without credit is prohibited and will amount to copyright infringement and appropriate legal action.