The C2 segment is the hottest EV arena right now, and the scoreboard is getting spicy: MG Windsor has taken a commanding lead, while the Tata Curvv.EV is unexpectedly losing ground to both the Mahindra BE6 and even the higher-priced Creta Electric. Variant-by-variant, the top trims dominate sales across nameplates—yet Curvv.EV still gets outscored by Windsor, BE6, and Creta. The market’s message is clear: buyers are prioritizing perceived value, range confidence, and feature depth over simple price ladders.
Market snapshot: MG Windsor is winning on mass appeal, brand programs, and spec-to-price balance, while BE6’s halo variants are helping it punch above price.
Variant dynamics: Across these C2 EVs, the highest-selling trims are the top variants, suggesting customers want the full-fat feature set and bigger batteries rather than entry SKUs.
The surprise: Curvv.EV’s pricing undercuts several rivals - still, the competition outscores it.
Try the live dashboard: Do the same variant-wise deep-dive across models and months - https://evelectree.com/ev-sales-dashboard
*Dashboard is best viewed on a desktop/laptop, or mobile (desktop view)
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