The C2 segment is the hottest EV arena right now, and the scoreboard is getting spicy: MG Windsor has taken a commanding lead, while the Tata Curvv.EV is unexpectedly losing ground to both the Mahindra BE6 and even the higher-priced Creta Electric. Variant-by-variant, the top trims dominate sales across nameplates—yet Curvv.EV still gets outscored by Windsor, BE6, and Creta. The market’s message is clear: buyers are prioritizing perceived value, range confidence, and feature depth over simple price ladders.
Market snapshot: MG Windsor is winning on mass appeal, brand programs, and spec-to-price balance, while BE6’s halo variants are helping it punch above price.
Variant dynamics: Across these C2 EVs, the highest-selling trims are the top variants, suggesting customers want the full-fat feature set and bigger batteries rather than entry SKUs.
The surprise: Curvv.EV’s pricing undercuts several rivals - still, the competition outscores it.
Try the live dashboard: Do the same variant-wise deep-dive across models and months - https://evelectree.com/ev-sales-dashboard
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Ankush - Ferrari Rules
Ankush, known publicly as Ferrari Rules, is an automotive data analyst with nearly two decades of experience as an IT professional. He applies his technology and analytical background to India’s rapidly changing passenger-vehicle market, using registration data to explain shifts across electric, hybrid, CNG, petrol and diesel vehicles. His work focuses particularly on model performance, variant preferences and manufacturer strategy.