Mahindra Revamps EV Charging Policy Amid Customers' Feedback

Mahindra has announced a significant update to its EV charging policy for its upcoming BE 6 and XEV 9e electric SUVs, giving buyers more flexibility regarding home charger installations. Initially, customers purchasing these models were required to pay an additional Rs 50,000 for a 7.2 kW charger or Rs 75,000 for an 11.2 kW charger along with installation costs. However, after receiving extensive customer feedback—amplified by platforms like Electree through X (formerly Twitter) and its YouTube channel—the company has eased these requirements.

Under the revised policy, customers can now opt out of the mandatory charger installation if they meet one of the following conditions:

  1. Lack of Infrastructure: The customer does not have the necessary infrastructure at their residence or workplace to install a private charger.
  2. Existing Compatible Charger: The customer already owns a charger that meets Mahindra’s safety standards.
  3. Multiple EV Ownership: Households owning two or more Mahindra electric SUVs can share a single charging point instead of installing multiple chargers.

While this update is a welcome move for EV buyers, there is a call for further clarity. Mahindra should objectively specify the criteria that define a charger as “already installed” and compliant with its standards. It would be beneficial to detail whether the standards are based on a list of approved Charging Point Operators (CPOs), certain technical requirements, or a combination of both. Clear guidelines will help remove subjectivity and prevent random rejections, ensuring that customers fully understand and meet the criteria.

With deliveries for the BE 6 and XEV 9e set to begin soon, this revised policy reflects Mahindra’s commitment to customer satisfaction and industry best practices in the rapidly evolving EV market.


About the Author

  • Suhail Gulati

    Suhail Gulati is the founder of ElecTree and an economist by training, with a passion for electric vehicles that goes far beyond numbers and analysis. A former banker turned EV enthusiast, Suhail writes to share the latest insights, trends, and future possibilities in the world of electric mobility. Through ElecTree, he hopes to connect with fellow enthusiasts and anyone curious about the shift toward sustainable transportation. Outside of his work in the EV space, Suhail has a deep love for music, good food, and the thrill of a football match. Whether he’s analyzing market trends or discovering the newest electric innovations, he’s always excited to bring readers along for the journey.

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